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T. Franklin Waddell

T. Franklin Waddell

Ph.D. Candidate

College of Communications


As television programming is increasingly accompanied by interface cues related to the collective opinion of other viewers, there is a corresponding interest regarding how such cues affect the assumptions of traditional media effects theory. The proposed dissertation will examine how social media comments that supplement television programming affects viewers’ perceptions of social reality, with a focus on how construct accessibility and bandwagon perceptions interact to affect first order and second order cultivation judgments, as informed by cultivation theory and the MAIN model.